DIGITAL: TABLOID

NGOs & Digital Media

How NGOs around the world can use technology and digital media to enhance their visibility For quite some time now, we have been living in the age of internet. With the help of the internet, brands have been able to reach out to millions of consumers and vice-versa. In recent...

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‘Tis the digital media season!

How Christmas Shopping has affected Digital Media? It looked like there was a lot less work for Santa this year. Instead of writing their wish list down on paper, shoppers were pinning their gift wishes and buying through social media platforms. According to statistics, the 2015 holiday shopping season was...

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Increasing Inbound Traffic Through Digital Marketing

How Middle East Companies Can Integrate Digital Tools to Increase Customer Base The internet provides many opportunities to businesses, but it takes a lot of know how to increase your company’s inbound traffic. Traditional marketing techniques involve ads such as commercials, billboards and direct mail which can all be expensive...

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How Digital Media has changed the Fashion Industry

Fashion in 2016 or Modern day Fashion It is apparent that people have discussed about how technological advances have brought many changes to the world, for example the health and transport industries, but it seems that no one has mentioned how the fashion industry has been drastically affected. The way...

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What did these brands do right?

Educate, Engage & Persuade!! Dimitrije Kovacevic One of the most cost effective tools for a purposeful outreach is social media. Yet, so many companies miss the mark with this powerful medium by not utilizing each opportunity to educate, engage and persuade their customers. Social media not only keeps the followers...

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Why is Digital your Best Employee

Digital is an unavoidable reality that will yield a substantial ROI to the real estate sectors only when implemented logically. Digital marketing and social media strategies will benefit only when planned accurately.

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Is it socially and morally acceptable for a brand to mimic another?

Is it okay for Instagram to replicate Snapchat? Dimitrije Kovacevic, 9/3/2016 Various cases of social media app cloning have surfaced since 2012. For instance; o 2009 –Facebook acquires FriendFeed, in an attempt to compete with Twitter o Early 2012 –Facebook tries to replicate Instagram with an app called Facebook Camera...

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Digital landscape for rapidly growing retail industry of Middle East.

Digital landscape for rapidly growing retail industry of Middle East. In the rapid succession of digital tools, every industry needs to adapt to a meaningful virtual presence. Retail sector being the biggest consumer industry in the UAE, its digital reformation is a necessity. Big or small, all retail brands need...

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How Siri and Google Now is changing SEO

Why type when you can talk? Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. Marketers, analysts, and brands have to revise their digital strategy and adapt to this shift. In places like Japan, Europe, and America, speech assistants have taken a strong root...

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