Increasing Inbound Traffic Through Digital Marketing

How Middle East Companies Can Integrate Digital Tools to Increase Customer Base

The internet provides many opportunities to businesses, but it takes a lot of know how to increase your company’s inbound traffic. Traditional marketing techniques involve ads such as commercials, billboards and direct mail which can all be expensive strategies. However, inbound marketing focuses more on targeted techniques such as content creation, search marketing, and social media that help your potential buyers find your business whenever they are ready to buy. As a result of that, your company can find out what demands your prospect’s attention by focusing only on highly qualified leads.

The amount of inbound traffic that your company manages to create highly depends on how you structure your digital strategy. Even with brilliant marketing strategies, sometimes it can be difficult to get users to go from admirers of your brand to actual customers. If your business isn’t doing well, it’s easy to give up on your business’ online presence, but first make sure that you’ve done everything you can to get your social media strategy performing. The strategies we’ll provide can help you distinct between an ordinary business and a sales generating powerhouse.

In the Middle East, important drivers for growth in the digital market appear to be in place. With its number of Internet users almost doubling in the last five years, MENA is one of the fastest growing online markets in the world. Similarly, the number of Arabic-speaking Internet users has more than doubled since 2010, a much higher growth rate compared to other languages. MENA’s share of global Internet users has grown by a factor of 4 in the past 15 years, and is now on par with its share of the world population (4 percent).

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In reality, the amount of inbound traffic you manage to attract from digital marketing and the level of engagement you manage to drive from it highly depends on how you structure your marketing plan and the share worthiness of your content. In order for you to understand this better, here are the key points you need to keep in mind while creating a strategy for driving traffic and conversions through digital media.

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